Wednesday
May182011
Above The Influence

Adapting 4:3 or 16:9 TV commercials for the portrait format of the Adspace Digital Mall Network is a common task for me. In the case of this Above The Influence PSA, I wanted to create something more engaging than just a static logo. Following the energy of the ad and its music, I animated the top and bottom to mesh with the original video asset, creating a true animated poster with the original commercial at the center.
