Naturally Nora

As the only all-natural baking mix available, Naturally Nora wanted to emphasize the fact that it's product was like baking from scratch – just from a box. The solution, which spans multiple versions for each of their varieties, includes a bar on the left side which remains consistent throughout the campaign. This bar allows the brand message to have maximum impact, while the whimsical ingredient animation on the right draws the viewers eye to the ad. It's also worth noting that a portrait format is often divided into horizontal segments rather than vertical ones since the space is at such a premium. Opting to divide the composition long-ways not only created a visually-unqiue layout when compared to other spots, but it also mimicked the Naturally Nora packaging itself.